Research Methodology

At SAC INSiGHT, we take pride in our distinctive research approach, a harmonious blend of primary and secondary data collection methods. This process is meticulously crafted to be both systematic and adaptable, aiming to provide comprehensive and precise market insights.

Our Market Research Process: A Journey of Discovery

  1. Data Collection Our journey begins with the gathering of data, a critical step where we source information from a wide range of reputable sources and methodologies. Our extensive network plays a pivotal role, enabling us to amass in-depth knowledge crucial for an accurate understanding of the market landscape.

  2. Analyzing the Data The data we collect is then subjected to rigorous analysis. Here, we scrutinize each piece of information, mapping and interpreting it with utmost care. We are particularly vigilant about inconsistencies, ensuring our analysis is robust and can withstand scrutiny from various perspectives.

  3. Synthesizing Market Context We then strategically place each data point within the broader market context, crafting coherent and viable conclusions. Our team of experts, each specializing in different market segments, plays a crucial role in this phase, helping us formulate comprehensive market size and share estimates..

  4. Validation & Finalization The most critical phase of our methodology involves the painstaking validation and re-validation of our findings. This step is vital in ensuring the dependability of our data, which forms the cornerstone of the accuracy of our final reports and strategic recommendations.

Our methodology is designed as an interconnected system, allowing for a seamless flow of information and refinement at each stage. This integration is key to the flexibility and high caliber of our market research outcomes.

Ongoing Market Sizing and Data Point Identification Our approach to market sizing and data point identification is continuous and integral to our reporting cycle. We ensure a smooth transition between different phases of our process, maintaining the agility to revisit and refine as needed. This iterative process is central to our commitment to providing insights that are not only consistently precise but also in line with our dedication to delivering actionable market intelligence.

Data Collection:

At SAC INSiGHT, our data collection methodology forms the bedrock of our market intelligence. We employ a multifaceted approach, integrating various techniques to ensure the data we gather is both exhaustive and reliable. Our process is segmented into distinct, yet interconnected stages:

Primary Research:

  • We lay our foundation with primary research, building upon extensive secondary research.

  • Our teams engage in detailed conversations and surveys with a wide array of stakeholders, encompassing raw material suppliers, manufacturers, distributors, regulatory bodies, market players, industry experts, and independent consultants.

  • Utilizing tailored questionnaires and telephonic discussions, we gather nuanced insights.

  • Our research extends globally, ensuring comprehensive coverage. In non-English speaking regions, we leverage our network of vendors and multilingual tools to conduct interviews and distribute questionnaires.

  • Our regional scope encompasses all countries within the scope of our studies, and interviews with Key Opinion Leaders (KoLs) from non-English speaking countries are conducted via our vendors and questionnaires.

SAC INSiGHT's Internal Database:

  • Our internal database is a treasure trove of data points, collated from previous research endeavors, continuously updated and meticulously managed by our dedicated team.

  • This rich repository includes internal audit reports and archives, enhancing our data's depth and breadth.

Leveraging Secondary Sources:

  • Secondary sources form a critical component of our research. The specifics of these sources are detailed in our final deliverables.

  • We utilize a diverse array of sources, including white papers, official statistics from bodies like WHO, NGOs, and data from institutions such as the World Bank.

  • Our research is further enriched by company filings, investor documents, and authoritative publications from Key Opinion Leaders.

Third-Party Perspective:

  • Our analysis benefits from incorporating third-party viewpoints, including insights from investor analyst reports, broker reports, academic commentary, official government statements, and wealth management publications.

Accessing Premium Databases:

  • We harness the power of paid databases to supplement our research, offering invaluable insights into company financials, industry dynamics, market participants, and competitive landscapes.

  • These databases provide access to industry statistics and opinions from Key Opinion Leaders, enabling us to draw well-informed conclusions.

  • Additional resources include specialized SME journals and databases from third-party vendors, providing insights into usage rates, procedure statistics, potential market statistics, unmet needs, regional spending patterns, and investment opportunities.

At SAC INSiGHT, our dedication to exhaustive and meticulous data collection is a cornerstone of our service, ensuring that our market intelligence solutions rest on a foundation of accurate, comprehensive, and dependable data. This commitment empowers our clients to make informed decisions with a high degree of confidence

Data Analysis:

At SAC INSiGHT, our data analysis is the linchpin that turns raw data into market wisdom. Following our extensive primary and secondary research, we deploy a suite of advanced analytical tools and models to distill data into actionable insights, tailored to cater to your unique market needs.:

  • Identifying Core Market Variables: We commence by pinpointing key market variables that heavily influence market dynamics. This includes an exhaustive analysis of factors shaping market trends, from product launches to regional market expansions and beyond.

  • Market Trend Analysis: Our experts rigorously analyze current and emerging market trends. By juxtaposing historical data with contemporary and future variables, we generate year-on-year trend analyses, offering a strategic perspective for your decision-making.

  • Spotting Future Opportunities and Market Penetration: We scrutinize data to reveal potential growth avenues and evaluate market penetration rates. Our analysis covers aspects like reimbursement patterns, regulatory shifts, and sustainability measures adopted by key market players.

  • Consumer Insights and Regulatory Framework: Our insights extend to understanding consumer behaviors, prevailing procedure trends, and the ever-evolving regulatory environment. This equips you to make decisions that are both market-responsive and compliant with regulatory standards.

  • Monitoring Technological Innovations: Staying abreast of technological breakthroughs within specific market segments is a critical aspect of our analysis. This foresight allows you to capitalize on emerging technological opportunities.

  • Establishing Foundational Market Data: We lay the groundwork for our analysis by establishing base numbers, meticulously evaluating factors such as company revenues and market shares. This includes a detailed review of revenues from publicly listed companies and deriving market estimates by exploring parent and related markets.

Our research methodology employs the following techniques:

Model Selection and Application: We employ various models, including demand-based bottom-up approaches, usage rates-based models, and a synergistic mix of top-down and bottom-up methodologies, to ensure nuanced and all-encompassing analysis.

Bottom-Up Analysis: In our bottom-up approach, we estimate total market demand by scrutinizing individual products across countries and regions, using variable analysis for accurate forecasting. Our insights are drawn from paid databases, company financials, and validated through primary interviews.

Top-Down Approach: Our top-down analysis offers a macro-view of the overall market, regional markets, and specific market segments. This method is invaluable for anticipating new product introductions and examining market penetration. We use advanced tools like commodity flow and demand/consumption models, integrating regression multivariate analysis with primary research to assess the impact of various variables.

Integrated Approach: Combining both bottom-up and top-down methods, we provide a comprehensive market overview. This blended approach is crucial for understanding product flows, sub-category demands, and country-specific market demands, ensuring our market intelligence is both thorough and accurate.

At SAC INSiGHT, our analytical prowess is not just about processing data, it's about uncovering layers of market intelligence that empower our clients with clarity and foresight, steering them towards informed and strategic business decisions.

Sizing and Forecasting Along the Value Chain

At SAC INSiGHT, we deliver comprehensive Sizing and Forecasting services, focusing on a meticulous approach across the value chain. Our methods are rooted in precision and analytical depth, ensuring that each aspect of our market analysis is both accurate and insightful.

Supply-Side Estimates:

  • Revenue Analysis of Companies: Our strategy involves an in-depth examination of financial documents, including annual reports and investor presentations. We utilize established databases, like Hoover's, to provide precise and trustworthy revenue figures for companies.

  • Segment Revenue Evaluation: We delve into segment-specific revenues using a blend of variable analysis and advanced modeling techniques. This approach enables us to dissect market segments effectively and ascertain their individual contributions comprehensively.

  • Benchmarking Competitors: In identifying market frontrunners and their revenue shares, we apply a rigorous benchmarking method. This approach aids us in pinpointing the market positions of key players, offering a broader understanding of the competitive landscape.

  • Advanced Forecasting Techniques: Our forecasting processes are grounded in a detailed analysis of factors like commercialization rates, development pipelines, market initiatives, and distribution networks. This leads to precise forecasts that play a critical role in strategic decision-making.

Demand-Side Estimates:

  • Exploring Parent and Ancillary Markets: To capture the full spectrum of the market, we identify both primary and secondary market segments. This holistic view ensures a comprehensive analysis, considering the interactions between various market segments.

  • Segment Penetration Insights: Through extensive analysis, we gather critical revenue and volume data, which are pivotal in understanding market dynamics and potential growth.

  • Expert-Driven Heuristic Forecasting: We employ heuristic forecasting, relying on the expertise of industry specialists to enhance the accuracy of our predictions.

  • Refined Forecasting with Variable Analysis: Our approach to forecasting includes a sophisticated variable analysis, allowing us to integrate multiple factors for more reliable and actionable forecasts.

Penetration Modeling for Products:

  • Assessment of Market Penetration: Our team examines a range of factors, including product characteristics, pricing strategy, and the presence of alternatives, to forecast market penetration over time accurately.

  • Heuristic Sales Projections: We engage in primary discussions with key stakeholders, such as healthcare professionals and industry experts, to inform our sales forecasts.

  • Diffusion Model Application: Our product sizing and forecasting are based on the diffusion model, which takes into account current usage rates and growth patterns to predict market evolution.

Regression and Variable Analysis:

  • Identifying Key Variables: We focus on identifying variables that significantly impact market growth and assign appropriate weights to understand their market influence better.

  • Market Share Analysis with QFD: Quality Function Deployment (QFD) is essential in our market share assessments. This method helps us examine various factors influencing market share, enabling strategy formulation.

  • Utilizing Historical Data: We rely on historical data to establish foundational estimates, using past trends as a basis for our analysis.

  • Exponential Smoothing for Forecasting: This technique is pivotal in capturing trends and patterns, aiding us in creating more nuanced forecasts.

User Size-Based Penetration:

  • Current Market Needs Analysis: We analyze current market conditions to accurately estimate market size and sales potential, considering user demographics and preferences.

  • Unmet Needs and Capitalization Potential: By evaluating unmet market needs and applying capitalization rates, we assess growth opportunities.

  • Trend Analysis with Year-Trending Models: Our use of year-trending models provides insights into the evolution of market variables, aiding in future market predictions.

At SAC INSiGHT, we combine data-driven precision with expert insights to offer a robust approach to penetration modeling, regression analysis, and trend assessment.

Market Synthesis

At SAC INSiGHT, Market Synthesis is a pivotal stage in our comprehensive research process. This phase is dedicated to refining and confirming the precision of our market assessments. Our meticulous approach in this stage is designed to effectively manage and enhance the outputs from the Data Analysis phase. Here's our methodology:

  • Data Normalization: Our team undertakes a rigorous data normalization process. The objective is to ensure that our final market estimates and forecasts are consistent, coherent, and perfectly aligned with prevailing industry benchmarks. This critical step serves to eliminate any data anomalies or inconsistencies, thereby bolstering the overall reliability and validity of our findings.

  • Expert Validation: We engage with a panel of seasoned industry experts and in-house quality control managers for the validation of our market estimates. The invaluable insights and seasoned expertise of these professionals are instrumental in endorsing the accuracy and relevance of our findings. This expert validation is a cornerstone of our quality assurance and research authenticity.

  • Scope and Data Representation Finalization: An integral part of Market Synthesis at SAC INSiGHT involves finalizing the research report's scope and optimizing data representation methods. This ensures that our reports offer a lucid, comprehensive view of market dynamics, trends, and forecasts, thereby enabling informed decision-making for our clients.

Validation & Finalization: A Rigorous Multi-tiered Process:

Multi-level Data Validation:

We adhere to a multi-level data validation process to ensure the accuracy and reliability of our research findings. This rigorous validation process consists of three levels:

  • Level 1: In-Panel QC Team Validation

    The initial validation layer involves our In-Panel Quality Control team meticulously scrutinizing the data for quality and consistency. This foundational stage is vital in maintaining our high standard of data integrity right from the outset.

  • Level 2: Validation by Industry Experts & KoLs

    The subsequent level of validation is conducted by a network of industry experts and Key Opinion Leaders. Their profound knowledge and practical experience in the field play a crucial role in verifying the relevance and precision of our data.

  • Level 3: Validation by Multiple Data Analysis Models (Triangulation)

    The final tier of our validation process involves employing a variety of data analysis models. This triangulation method cross-references and corroborates data through diverse methodologies, fortifying the reliability and robustness of our outcomes.

    Validation Progression and Publication: Our data progresses through stages of partial validation, awaiting complete validation, and finally, reaches a state of total validation. Only upon achieving comprehensive validation through all three levels do we proceed to the subsequent phases of analysis, report preparation, and publication. This meticulous progression ensures that the research we publish has undergone exhaustive validation and scrutiny.

    Continual Post-Launch Market Monitoring: SAC INSiGHT remains vigilant even post-publication, continuously monitoring market trends to ensure that our insights stay current and relevant. This ongoing vigilance allows us to provide sustained and valuable market intelligence to our clients.

    Our validation process is conducted in parallel across all levels, culminating in the publication of our research findings only when complete and unanimous validation is achieved. This comprehensive and layered approach to market synthesis and validation ensures that our clients receive reports of the highest quality, accuracy, and relevance

  • Partial Validation: At this stage, we verify that the data has undergone initial validation and is progressing towards complete validation.

  • Validated: When the data has received full validation through all three levels, it is considered thoroughly validated and ready for the next stages.

  • Waiting for Complete Validation: We ensure that the data undergoes final validation before advancing to subsequent phases.

  • Transition to Step 2: Once complete validation is achieved, we proceed to the next phases of our research process, which may involve analysis, report preparation, and eventual publication.

  • Publishing: Ultimately, we move forward with publishing the research findings, delivering our clients comprehensive and validated market intelligence.

  • Post-launch Market Monitoring: Following publication, we maintain vigilance over the market to ensure that our research remains current and relevant. This continuous market monitoring enables us to provide ongoing valuable insights even after the initial research phase concludes.