Product Description
Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, targeted television, newspapers, magazine advertisements, and outdoor advertising. Among practitioners, it is also known as direct response marketing.
The Direct Marketing market revenue was xx Million USD in 2019, grew to xx Million USD in 2023, and will reach xx Million USD in 2031, with a CAGR of xx during 2024-2031.
Considering the influence of COVID-19 on the global Direct Marketing market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.
This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.
Under COVID-19 Outbreak, how the Direct Marketing Industry will develop is also analyzed in detail in Chapter 1.8 of this report.
Major Players in Direct Marketing market are:
Epsiln
FCB
SapientNitro
DigitasLBi
Harland Clarke Crp
SurceLink
Aimia
MRM//McCann
Harte-Hanks Direct
BB Direct
Le Burnett
Acxim
Rapp
Most important types of Direct Marketing products covered in this report are:
Direct Mail
Telemarketing
Email Marketing
Text (SMS) Marketing
Other
Most widely used downstream fields of Direct Marketing market covered in this report are:
Business to Business
Business to Government
Business to Consumers
Others
Major Regions or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others
In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.
In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.
In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.