Product Description
Native Advertising is a type of online advertising that matches function and form of the platform on which it seems. In other words, it is a form of brand advertising which will enable marketers to better utilize digital marketing (to meet communication need) from branding to direct marketing. For instance, to promote product an article is written by an advertiser, but using the same form as an article written by the editorial staff. Native Advertising format includes images, articles, promoted videos, music, among many others. Example of the technique include twitter’s promoted tweets, search advertising and facebook’s promoted posts.
The Native Advertising market revenue was xx Million USD in 2019, grew to xx Million USD in 2023, and will reach xx Million USD in 2031, with a CAGR of xx during 2024-2031.
Considering the influence of COVID-19 on the global Native Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.
This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.
Under COVID-19 Outbreak, how the Native Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.
Major Players in Native Advertising market are:
Sharethrough
Move Digital
Polar
ADYOULIKE
Liberty Marketing
The Drum
Nativo
MediaFem
Dapa Marketing
Taboola
Outbrain
Most important types of Native Advertising products covered in this report are:
In Feed Ad Units
Search Ads
Recommendation Units
Promoted Listings
In-Ad (IAB Standard)
Custom Content
Most widely used downstream fields of Native Advertising market covered in this report are:
Closed Platforms
Open Platforms
Hybrid Platforms
Major Regions or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others
In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.
In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.
In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.