Global DOOH and Programmatic Media Market

Global DOOH and Programmatic Media Market - Industry Analysis Size Share Growth Trends and Forecast 2024 - 2031

ID: SAC5205835   Published Date: May 2024   Number of Pages: 300  

Year Considered

Historic Years
2018 to 2023 Base Year
2024 Estimated Year
2025 Projected Years
2026 to 2032

The DOOH and Programmatic Media market revenue was xx Million USD in 2019, grew to xx Million USD in 2023, and will reach xx Million USD in 2031, with a CAGR of xx during 2024-2031. Considering the influence of COVID-19 on the global DOOH and Programmatic Media market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions. This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery. Under COVID-19 Outbreak, how the DOOH and Programmatic Media Industry will develop is also analyzed in detail in Chapter 1.8 of this report. Major Players in DOOH and Programmatic Media market are: Otima Isobar Brazil Denakop NomadiX Media Elemidia JCDecaux Eletromidia SA Clear Channel Most important types of DOOH and Programmatic Media products covered in this report are: Audio Ads DOOH Digital Display Social Ads Video Ads Most widely used downstream fields of DOOH and Programmatic Media market covered in this report are: Education Travel Finance Retail Media and Entertainment Major Regions or countries covered in this report: North America Europe China Japan Middle East and Africa South America India South Korea Southeast Asia Others In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations. In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out. In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.

Table of Content 1 DOOH and Programmatic Media Introduction and Market Overview 1.1 Objectives of the Study 1.2 Overview of DOOH and Programmatic Media 1.3 DOOH and Programmatic Media Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Global DOOH and Programmatic Media Revenue and Growth Rate from 2019-2031 1.4 Market Segmentation 1.4.1 Types of DOOH and Programmatic Media 1.4.2 Applications of DOOH and Programmatic Media 1.4.3 Research Regions 1.5 Market Dynamics 1.5.1 DOOH and Programmatic Media Industry Trends 1.5.2 DOOH and Programmatic Media Drivers 1.5.3 DOOH and Programmatic Media Market Challenges 1.5.4 DOOH and Programmatic Media Market Restraints 1.6 Industry News and Policies by Regions 1.6.1 Industry News 1.6.2 Industry Policies 1.7 Mergers & Acquisitions, Expansion Plans 1.8 DOOH and Programmatic Media Industry Development Trends under COVID-19 Outbreak 1.8.1 Global COVID-19 Status Overview 1.8.2 Influence of COVID-19 Outbreak on DOOH and Programmatic Media Industry Development 2 Industry Chain Analysis 2.1 Upstream Raw Material Supply and Demand Analysis 2.1.1 Global DOOH and Programmatic Media Major Upstream Raw Material and Suppliers 2.1.2 Raw Material Source Analysis 2.2 Major Players of DOOH and Programmatic Media 2.2.1 Major Players Manufacturing Base of DOOH and Programmatic Media in 2020 2.2.2 Major Players Market Distribution in 2020 2.3 DOOH and Programmatic Media Manufacturing Cost Structure Analysis 2.3.1 Production Process Analysis 2.3.2 Manufacturing Cost Structure of DOOH and Programmatic Media 2.3.3 Labor Cost of DOOH and Programmatic Media 2.4 Market Channel Analysis of DOOH and Programmatic Media 2.5 Major Down Stream Customers by Application 3 Global DOOH and Programmatic Media Market, by Type 3.1 Global DOOH and Programmatic Media Revenue and Market Share by Type (2019-2023) 3.2 Global DOOH and Programmatic Media Production and Market Share by Type (2019-2023) 3.3 Global DOOH and Programmatic Media Revenue and Growth Rate by Type (2019-2023) 3.3.1 Global DOOH and Programmatic Media Revenue and Growth Rate of Audio Ads 3.3.2 Global DOOH and Programmatic Media Revenue and Growth Rate of DOOH 3.3.3 Global DOOH and Programmatic Media Revenue and Growth Rate of Digital Display 3.3.4 Global DOOH and Programmatic Media Revenue and Growth Rate of Social Ads 3.3.5 Global DOOH and Programmatic Media Revenue and Growth Rate of Video Ads 3.4 Global DOOH and Programmatic Media Price Analysis by Type (2019-2023) 3.4.1 Explanation of Different Type Product Price Trends 4 DOOH and Programmatic Media Market, by Application 4.1 Downstream Market Overview 4.2 Global DOOH and Programmatic Media Consumption and Market Share by Application (2019-2023) 4.3 Global DOOH and Programmatic Media Consumption and Growth Rate by Application (2019-2023) 4.3.1 Global DOOH and Programmatic Media Consumption and Growth Rate of Education (2019-2023) 4.3.2 Global DOOH and Programmatic Media Consumption and Growth Rate of Travel (2019-2023) 4.3.3 Global DOOH and Programmatic Media Consumption and Growth Rate of Finance (2019-2023) 4.3.4 Global DOOH and Programmatic Media Consumption and Growth Rate of Retail (2019-2023) 4.3.5 Global DOOH and Programmatic Media Consumption and Growth Rate of Media and Entertainment (2019-2023) 5 Global DOOH and Programmatic Media Consumption, Revenue ($) by Region (2019-2023) 5.1 Global DOOH and Programmatic Media Revenue and Market Share by Region (2019-2023) 5.2 Global DOOH and Programmatic Media Consumption and Market Share by Region (2019-2023) 5.3 Global DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.4 North America DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.4.1 North America DOOH and Programmatic Media Market Under COVID-19 5.4.2 North America DOOH and Programmatic Media SWOT Analysis 5.5 Europe DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.5.1 Europe DOOH and Programmatic Media Market Under COVID-19 5.5.2 Europe DOOH and Programmatic Media SWOT Analysis 5.6 China DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.6.1 China DOOH and Programmatic Media Market Under COVID-19 5.6.2 China DOOH and Programmatic Media SWOT Analysis 5.7 Japan DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.7.1 Japan DOOH and Programmatic Media Market Under COVID-19 5.7.2 Japan DOOH and Programmatic Media SWOT Analysis 5.8 Middle East and Africa DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.8.1 Middle East and Africa DOOH and Programmatic Media Market Under COVID-19 5.8.2 Middle East and Africa DOOH and Programmatic Media SWOT Analysis 5.9 India DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.9.1 India DOOH and Programmatic Media Market Under COVID-19 5.9.2 India DOOH and Programmatic Media SWOT Analysis 5.10 South America DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.10.1 South America DOOH and Programmatic Media Market Under COVID-19 5.10.2 South America DOOH and Programmatic Media SWOT Analysis 5.11 South Korea DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.11.1 South Korea DOOH and Programmatic Media Market Under COVID-19 5.11.2 South Korea DOOH and Programmatic Media SWOT Analysis 5.12 Southeast Asia DOOH and Programmatic Media Consumption, Revenue, Price and Gross Margin (2019-2023) 5.12.1 Southeast Asia DOOH and Programmatic Media Market Under COVID-19 5.12.2 Southeast Asia DOOH and Programmatic Media SWOT Analysis 6 Global DOOH and Programmatic Media Production by Top Regions (2019-2023) 6.1 Global DOOH and Programmatic Media Production by Top Regions (2019-2023) 6.2 North America DOOH and Programmatic Media Production and Growth Rate 6.3 Europe DOOH and Programmatic Media Production and Growth Rate 6.4 China DOOH and Programmatic Media Production and Growth Rate 6.5 Japan DOOH and Programmatic Media Production and Growth Rate 6.6 India DOOH and Programmatic Media Production and Growth Rate 7 Global DOOH and Programmatic Media Consumption by Regions (2019-2023) 7.1 Global DOOH and Programmatic Media Consumption by Regions (2019-2023) 7.2 North America DOOH and Programmatic Media Consumption and Growth Rate 7.3 Europe DOOH and Programmatic Media Consumption and Growth Rate 7.4 China DOOH and Programmatic Media Consumption and Growth Rate 7.5 Japan DOOH and Programmatic Media Consumption and Growth Rate 7.6 Middle East & Africa DOOH and Programmatic Media Consumption and Growth Rate 7.7 India DOOH and Programmatic Media Consumption and Growth Rate 7.8 South America DOOH and Programmatic Media Consumption and Growth Rate 7.9 South Korea DOOH and Programmatic Media Consumption and Growth Rate 7.10 Southeast Asia DOOH and Programmatic Media Consumption and Growth Rate 8 Competitive Landscape 8.1 Competitive Profile 8.2 Otima Market Performance Analysis 8.2.1 Company Profiles 8.2.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.2.3 Otima Sales, Revenue, Price, Gross Margin 2019-2023 8.2.4 Company Recent Development 8.2.5 Strategies for Company to Deal with the Impact of COVID-19 8.3 Isobar Brazil Market Performance Analysis 8.3.1 Company Profiles 8.3.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.3.3 Isobar Brazil Sales, Revenue, Price, Gross Margin 2019-2023 8.3.4 Company Recent Development 8.3.5 Strategies for Company to Deal with the Impact of COVID-19 8.4 Denakop Market Performance Analysis 8.4.1 Company Profiles 8.4.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.4.3 Denakop Sales, Revenue, Price, Gross Margin 2019-2023 8.4.4 Company Recent Development 8.4.5 Strategies for Company to Deal with the Impact of COVID-19 8.5 NomadiX Media Market Performance Analysis 8.5.1 Company Profiles 8.5.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.5.3 NomadiX Media Sales, Revenue, Price, Gross Margin 2019-2023 8.5.4 Company Recent Development 8.5.5 Strategies for Company to Deal with the Impact of COVID-19 8.6 Elemidia Market Performance Analysis 8.6.1 Company Profiles 8.6.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.6.3 Elemidia Sales, Revenue, Price, Gross Margin 2019-2023 8.6.4 Company Recent Development 8.6.5 Strategies for Company to Deal with the Impact of COVID-19 8.7 JCDecaux Market Performance Analysis 8.7.1 Company Profiles 8.7.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.7.3 JCDecaux Sales, Revenue, Price, Gross Margin 2019-2023 8.7.4 Company Recent Development 8.7.5 Strategies for Company to Deal with the Impact of COVID-19 8.8 Eletromidia SA Market Performance Analysis 8.8.1 Company Profiles 8.8.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.8.3 Eletromidia SA Sales, Revenue, Price, Gross Margin 2019-2023 8.8.4 Company Recent Development 8.8.5 Strategies for Company to Deal with the Impact of COVID-19 8.9 Clear Channel Market Performance Analysis 8.9.1 Company Profiles 8.9.2 DOOH and Programmatic Media Product Profiles, Application and Specification 8.9.3 Clear Channel Sales, Revenue, Price, Gross Margin 2019-2023 8.9.4 Company Recent Development 8.9.5 Strategies for Company to Deal with the Impact of COVID-19 9 Global DOOH and Programmatic Media Market Analysis and Forecast by Type and Application 9.1 Global DOOH and Programmatic Media Market Revenue & Volume Forecast, by Type (2021-2026) 9.1.1 Audio Ads Market Revenue and Volume Forecast (2021-2026) 9.1.2 DOOH Market Revenue and Volume Forecast (2021-2026) 9.1.3 Digital Display Market Revenue and Volume Forecast (2021-2026) 9.1.4 Social Ads Market Revenue and Volume Forecast (2021-2026) 9.1.5 Video Ads Market Revenue and Volume Forecast (2021-2026) 9.2 Global DOOH and Programmatic Media Market Revenue & Volume Forecast, by Application (2021-2026) 9.2.1 Education Market Revenue and Volume Forecast (2021-2026) 9.2.2 Travel Market Revenue and Volume Forecast (2021-2026) 9.2.3 Finance Market Revenue and Volume Forecast (2021-2026) 9.2.4 Retail Market Revenue and Volume Forecast (2021-2026) 9.2.5 Media and Entertainment Market Revenue and Volume Forecast (2021-2026) 10 DOOH and Programmatic Media Market Supply and Demand Forecast by Region 10.1 North America Market Supply and Demand Forecast (2021-2026) 10.2 Europe Market Supply and Demand Forecast (2021-2026) 10.3 China Market Supply and Demand Forecast (2021-2026) 10.4 Japan Market Supply and Demand Forecast (2021-2026) 10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026) 10.6 India Market Supply and Demand Forecast (2021-2026) 10.7 South America Market Supply and Demand Forecast (2021-2026) 10.8 South Korea Market Supply and Demand Forecast (2021-2026) 10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026) 10.10 Explanation of Market Size Trends by Region 10.11 DOOH and Programmatic Media Market Trends Analysis 11 New Project Feasibility Analysis 11.1 Industry Barriers and New Entrants SWOT Analysis 11.2 Analysis and Suggestions on New Project Investment 12 Expert Interview Record 13 Research Finding and Conclusion 14 Appendix 14.1 Methodology 14.2 Research Data Source  

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Report Covers Following Things

  • The Global DOOH and Programmatic Media Market report delivers detailed insights into the market size and regional market share.

  • It includes historical market data (2020-2024) and forecasts for the period (2025-2031).

  • Provides a thorough competitor analysis, including company share breakdowns and key market strategies.

  • Highlights major market drivers, challenges, unmet needs, and current trends influencing the industry.

  • Tracks recent innovations, significant developments, and active start-ups in the market.

  • Offers extensive guidance on market entry approaches, regulatory frameworks, and reimbursement policies.

  • Conducts a PESTLE analysis to evaluate the socio-political and economic impact on the market.

  • Utilizes Porter's Five Forces analysis to assess competitive dynamics and market structure.

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